Worksheets

Date:
2018-10-09 Project Title:
Nomi Restaurant Website Redesign Project Client:
Park Hyatt Chicago/Hyatt Corp Project Lead:
Joshua Michaels

Project Description

Redesign the Nomi restaurant website to make it more usable on the front end and easier to maintain by the Park Hyatt marketing staff. Update the look-and-feel to match recent updates across hyatt.com. Possible updates to the Nomi Spa site as well (tbd).
- Diner (non-hotel guest) people definitely visiting the restaurant who are not staying at the hotel
- Diner (hotel guest) people definitely visiting the restaurant who are hotel guests
- Treat Her people booking a spa treatment for someone else
- Spa Guest people booking a spa treatment who are hotel guests
- Menu Scanner people who are looking for a place to have dinner and scanning the menu
- Dinner Guest someone who has or will have a dinner reservation but needs information on the restaurant
- Event Planner people who want to book the restaurant for a private event
- dinner reservation reserve a table through the Open Table widget
- view menu view or download the restaurant menu(s)
- treatment reservation book a treatment either for themselves or someone else
- get information find the restaurant location, hours, private event information
- book private event get information about private events and book event
Project Strategy

Provide clear calls-to-action to help users complete their tasks: make a reservation, get hours, see the menu, book a treatment. Present the most important content above-the-fold on every page. Customize the admin with custom fields that match the content so that the Park Hyatt staff doesn’t have to enter any code to make updates.

Project Accessibility
Personas
- Rachel
  
  Bio:
  - works in HR
  - books events for her small company
  - detail oriented
  - extremely busy Task:
  book private event Flow:
  Arrives on home page and needs to find private event info. It's in the menu but she doesn't see it right away. She scrolls down and finds a link in the footer and visits the Private Events page. She prefers to book events over the phone so she finds the number and calls. Event is successfully booked.
- Francis
  
  Bio:
  - sales manager
  - repeat hotel guest
  - visiting a conference in Chicago
  - likes to do things online Task:
  dinner reservation Flow:
  Signs in to in-room WiFi and the hotel site loads. Francis clicks the link on the hotel site to the restaurant. He checks the menu first but wants to make a reservation from the menu page. Not finding the Open Table widget on the menu page, he goes back to the home page and uses the widget.
- Denice
  
  Bio:
  - loves to be pampered
  - heard about Nomi Spa from a friend
  - has an afternoon off
  - will be walking to the spa Task:
  book treatment Flow:
  Denice's friend sent her a link to the spa but it is the old link. She is redirected to the new spa page. She knows the treatments she wants: mani/pedi, massage. She wants to book them all at once so goes to the reservations page but it doesn't look like the rest of the site. She decides to call instead.