Website redesign for culturally-focused Chicago non-profit.
Latinos Progresando initially contacted us to help with some website content updates yet I knew they were going to need a complete overhaul — their site was not responsive and using an outdated theme. We started with creating a new palette that expressed movement, diversity and culture along with typefaces that better captured the organization's tone. Then, the content was completely reimagined to emphasize their three key focus areas: Immigration Services, Culture, and Community. With this refocus in place, we could showcase these areas distinctly yet cohesively with our new branding.